Caitlin Clark Brings Millions of Viewers and Revenue to the WNBA

Today, Wednesday, July 17, is the last chance to catch Caitlin Clark in action for a month because the WNBA will pause for the Olympics in Paris. Caitlin isn’t in the Olympics, which has stirred some controversy around USA team’s head coach, Cheryl Reeve. However, Caitlin Clark grab millions revenue and viewership for the WNBA is undeniable.

The Caitlin Clark Effect

Many experts call it the Caitlin Clark Effect, and it’s easy to see why. Since 2008, the WNBA hadn’t surpassed one million viewers, but Caitlin’s arrival has changed that.

Boost in Viewership

The former Iowa star has boosted viewership, especially on networks like ESPN, CBS, ABC, and ION. Her presence is transforming the game and bringing more attention to women’s basketball.

Impressive Viewership Stats

A report from Sports Media Watch showed this season’s WNBA viewership numbers, highlighting the 15 most-watched games. Out of those, 13 featured Caitlin Clark and the Fever. Even the least-watched game, Phoenix vs. Connecticut, had 1.02 million viewers.

Most-Watched Game

The most-watched game was the Indiana Fever vs. Chicago Sky, featuring the rivalry between Caitlin Clark and Angel Reese from their college days. This game had 2.30 million viewers. All of the top 10 most-watched games this year included Clark and her team.

The Clark Effect Means Millions

These numbers led the WNBA to sign a new 11-year media deal worth over two billion dollars, or $200 million per year. This is a big jump from the previous deal, which was only $50 million a year.

Impact on WNBA and Players

What does this mean for the WNBA and its players? More money from media rights means more funds for both players and teams. Free agents will get deals that match their value better, and top rookies like Clark and Angel Reese won’t start their careers earning less than $100,000 a year. Caitlin Clark increased revenue for teams could also lead to better facilities, benefiting players and fans.

Caitlin Clark’s Rising Star

While Caitlin Clark isn’t the only standout rookie in the WNBA this year (her rival Angel Reese and Cameron Brink of the Los Angeles Sparks have also gained attention), she’s drawing crowds to stadiums as the top scorer in college basketball history now playing professionally. Caitlin has become a role model and icon for young girls who love basketball, and her best moments are still ahead.