Bryce James Top NIL Brand Wish: LeBron Son Reveals Dream Partner

LeBron James son, Bryce James, is a top excessive school basketball prospect ranked in the pinnacle 100 for 2025 by way of On 3. He’ll play his final year at Sierra Canyon before going to college.

On Thursday, Bleacher Report Kicks asked high school basketball players about their dream NIL deals on Instagram. Bryce James named “Chrome Hearts” as his top choice.

Chrome Hearts, a luxury brand, was started in 1988 by Richard Stark, John Bowman, and Leonard Campout. They are known for high discounts such as gold and silver jewelry, eyewear, leather goods, clothing, and more. The logo is famous for using leather-based, silver, and ebony in its designs.

Also read: Anthony Davis Injury Update: Back Spasms Status Before Lakers vs. Nuggets Series

In May 2023, LeBron James’ different son, Bronny James, made headlines. When he wore a Chrome Hearts fit to his high college promenade. The all-black shape featured Chrome Hearts’ signature black and white crosses.

In the BR Kicks clip, Jasper Johnson joked that he wants a gasoline company as his NIL partner. Because gas prices are rising and he needs the money.

Carmelo Anthony’s son, Kiyan Anthony, said he’d love an NIL deal with Nike’s Jordan brand, following in his dad’s footsteps.

Details of Bryce James’ NIL Deals

Bryce James has an NIL valuation of $1.2 million, in line with On3. He also has over a million fans on Instagram.

At 17, Bryce James signed his first NIL address Klatch Sports in December 2022. He hasn’t signed another deal yet. Klatch Sports is administered with the aid of LeBron’s agent, Rich Paul, who’s also Bryce’s dad.

His older brother, Bronny, noticed his NIL value rise to $5.Nine million earlier than beginning at USC however dropped to $3.7 million through the stop of the season. Bryce has one more year of high school and will likely attract more brand deals once he goes to college.